The Edison Shop, at 229 South Wabash in the Chicago Loop, is a newly rediscovered piece of family history. Owned by Henry Babson and finished in 1912, it was a four-story commercial building where Edison phonographs were sold. It went by several names: the Edison Building, the Edison Phonograph Shop, and the Babson Brothers Building.
The architects
It was designed by William Purcell, George Elmslie, and George Feick, with interiors by George Niedecken, and it was the only Chicago office building these architects ever designed. Its façade resembled Louis Sullivan's Gage Building on Michigan Avenue; Sullivan and Elmslie had worked together on several projects, including the Babson house in Riverside, and Niedecken also helped make the mahogany case for that house's Tall Clock.
Inside the shop
The shop was built for customers' comfort rather than for display. It was furnished with upholstered wooden armchairs, tables, sofas, and rugs, with almost no merchandise in sight beyond a couple of tall phonographs in the first-floor window. The first and second floors had private listening booths, and the first-floor Concert Room, with wicker furniture, a small stage holding an Edison upright cabinet phonograph, and a mural of tree branches and hanging lanterns, was used for performances and auditions. Edison's “Phonograph with a Soul” advertising dared listeners to tell a live opera singer from an Edison recording.
A landmark lost
The building was named a Chicago Architectural Landmark in 1959 and described as “a place of dignity and beauty,” but it was demolished in 1967. The site is now a parking area behind the Chicago Symphony Orchestra, beside DePaul University's College of Computing and Digital Media, under the “L” tracks.
From “Uncovering Babson History,” Kernels of Learning, October 2022.